The season for thoughtless gifts? Always has been, apparently...

[acroyear]

Did the Three Kings Bear Gift Receipts? - washingtonpost.com:

When Caspar, Balthazar and Melchior arrived at the manger on the first Christmas, they set a precedent that would withstand the test of time for every Christmas to come. Most of the gifts they brought were, at first glance, terrible.

Caspar, what were you thinking? Myrrh? The resin from a tiny shrub was used for embalming. It would be like presenting your bundle of joy with Dr. Science's Junior Mortuary Kit.

Balthazar hardly did better. His gift of frankincense was the first of many billions of thoughtless perfume presents. If you want to show someone you love them and have less than a minute to shop, buy them perfume.

But fortunately for Caspar and Balthazar, Melchior came through. The third king presented the Holy Family with the gift that classical economics has long suggested is best: gold. In other words, he gave them the money.

The author continues, discussing cash and gift cards:

Some social scientists make the case that too few of us take Melchior's logical step. One survey found that only about 9 percent of Christmas gifts are cash. Gift cards, which are like cash, have been surging in popularity but will probably account for only 5 percent of holiday sales this season. This drives economists crazy for a simple reason. Perhaps the most important tenet of their science is that people know their own preferences best. If you give someone money, she can go out and buy exactly what she wants. If you give her a gift, you may luck out and pick just what she would have purchased herself. Odds are, though, that you'll give her something she values less.

Actually there's also the aspect, for families with "big spenders" in the house (not naming names! ;) ) that there's also the possibility of giving them something that they already have, simply because you haven't been to the house recently to take an assessment.

I'd go into details, but, well, I'm not naming names here...

Comments

[queenmaggie.livejournal.com]

I can certainly agree with your alternate arguments... I was simply putting up the alternative viewpoint that I felt hadn't been addressed when they talked about market value and maximizing 'happiness'