how bad will it get?

[acroyear]

I, Cringely » Blog Archive » The Coming DTV Nightmare - Cringely on technology:

Next month there will be howls of outrage from people who have somehow gone an entire decade watching TV and ignoring all those Public Service Announcements about the switchover. What does that say about the true power of advertising? Pitiful.

Just this week the Consumer Electronics Association released the results of a poll trumpeting the fact that 90 PERCENT of TV viewers now know the DTV switchover is coming. That’s supposed to be good news.

Think about it for a moment. There are 110 million households in the U.S. with televisions. According to the Consumer Electronics Association after a decade of explaining and promoting the changeover at a cost of hundreds of millions of dollars, ELEVEN MILLION HOUSEHOLDS STILL DON’T KNOW WHAT’S COMING.

Comments

[syntonic-comma.livejournal.com]

(http://www.replaytv.com/)What does that say about the true power of advertising?
We got our DVR almost 8 years ago, and since then we've mostly stopped seeing commercials. Ignorance is bliss.
[Of course, I've still known the switchover is coming.]