Good riddance to bad rubbish?
Oct. 28th, 2008 02:24 pmMillerCoors discontinues Zima - St. Louis Business Journal::
MillerCoors LLC announced Monday that it will discontinue the clear malt beverage Zima, introduced by Coors Brewing Co. in 1992, because of "challenging malternative segment sales and declining consumer interest."
Production of Zima ceased Oct. 10 and remaining orders will be filled on a first-come, first-served basis using available inventory, chief marketing officer Andy England said in an e-mail. The last orders are expected to be filled in December.
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Date: 2008-10-28 07:46 pm (UTC)