get 'em young, raise 'em the wrong way?

[acroyear]

Mike the Mad Biologist:

A colleague looking to buy Christmas gifts went to the Discovery Channel store page and noticed that boys and girls had two different pages. It's nice to see that a company supposedly dedicated to scientific inquiry has decided that girls don't like or want science.

The examples are pretty bad; the girls section includes "the Discovery Knit Kit" and "Discovery Friendship Bracelets" while the boys section has "Discovery Whodunit? Forensics Lab".