Brad Bird - SOOOOPER Genius

Brad Bird: interview - Features - Film - Time Out London:

I never heard one word in Pixar about ‘Will kids get this?’. I don’t think it’s important that they get everything. I think that it’s important that they get engaged, interested. But I think that people confuse between ‘being interested’ with ‘understanding every single thing’. And therefore, if it can’t be understood by a 5-year-old, it’s not worth putting on film. I just don’t agree with that. I think that children are very smart. I also think that, I would love it if people felt about this film how I feel about a lot of my favourite films where I get different things from them at different ages. Certain jokes I laughed at in ‘Bugs Bunny’ when I was 8 years old are different jokes than the ones I am laughing about now. Now I’m laughing about Daffy Duck looking at the camera and going: ‘pronoun trouble!’, you know. But, I’m still laughing at the same cartoon. So I’m hoping that my movie is a movie that you can see more than once, and at different times in your life and get different things from it.