damn i'm such a cynic...

http://seattletimes.nwsource.com/html/businesstechnology/134651164_amazon12.html

My first reaction was, "great...now there's gonna be a patent on helicopter crash survival, and nobody else will be allowed to live through one without paying amazon.com money."

Think I should go into advertising?

"Rogue Imperial India Pale Ale. Beer that reminds you that you have tonsils."

...

...nah...

good stuff, though.