on Beer.

Feb. 10th, 2011 11:55 pm
acroyear: (mug shot)
[personal profile] acroyear
Scocca : Beer Commercials Are Not Stupid:
What are beer commercials about? The two central premises are these:

1. Beer—cheap, common, domestic beer—is a rare commodity that drives men mad with the desire to have it, at any cost.

2. Women are the great obstacle between men and the fulfillment of this desire.
This seems counter to the other standard beer commercial theme I see, which is where guys will always be guys, without beer, until a beautiful girl comes up to them and says "I have beer".

Not that I've been watching the right kind of TV to actually see beer commercials these days.  That would require actually watching TV besides The Today Show.
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