In that case, we have been searing for a while. When I was a kid (1958) in Memphis, TN, a 24 bottle (12 oz) wooden case with returnable bottles of RC Cola was cheaper than a gallon of milk. Especially if you returned the case and bottles for the 72 cent deposit.
I suspect it's because McD's doesn't control the packaging of the water bottles -- the buy them pre-packaged which involves higher middle-man price than buying concentrated Coke syrup in a box. The bottles also take up more storage per unit. McD's makes nearly pure profit on fountain drinks, while I suspect only 50% of the water bottle is profit, so by boosting the price of water bottles, they promote the more cost-effective sodas and squeeze pennies out of the "must have bottle water" customers.
Pepsi was cheaper than milk in the 70s, which is why my dad had my mom stop buying him milk to drink and bought him Pepsi instead. She drew the line and insisted that the kids needed the milk. But by his same reasoning he found a brand of beer that was cheaper than the Pepsi and he switched to drinking that. Stupid way to become an alcoholic if you ask me, but it fits if you know my dad.
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Date: 2007-03-23 12:44 pm (UTC)I'm a random browser.
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