oh good grief...

In Fairfax County: the Great Outdoors, Sponsored by . . . - washingtonpost.com:

Would Burke Lake lose some of its value if it were named after a hotel chain or a defense contractor? How about if the Super Slide at Audrey Moore RECenter at Wakefield Park suddenly had the corporate logo of a technology or telecommunications firm plastered on it? What if the Water Mine Family Swimmin' Hole in Reston were named after a bank, a grocery store or a clothing outlet?

Cash-strapped Fairfax County is looking at whether selling the naming rights of its 24,000 acres of public parks and facilities could pull in enough revenue to offset some of the millions of dollars in budget shortfalls that have hamstrung many county programs and operations.