30 years later, a completely different answer would have worked...

So GSN is running a Match Game marathon (mostly '76) in honor of Charles Nelson Reilly.  And one question comes up...

Ralphie is so tough...

How tough was he???

Ralphie is so tough he doesn't sleep with a teddy bear, he sleeps with a blank!

Then, the answer of choice was "Grizzly Bear".

But today, in unison, faireraven and I both said, "Red Rider BB Gun"!