Overdosing on Choices
Dec. 4th, 2005 11:13 amJim Sollisch, column in the 'Post:
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Even the big three TV networks are moving toward commercial-free programming on demand. ABC recently announced that it will offer episodes of "Desperate Housewives" and "Lost" on Apple's new video iPod service. And then NBC and CBS said they, too, would make certain shows available to some satellite subscribers with DVRs. It's enough to make me shout, "I WANT MY OLD TV."
I watch TV strictly to waste time. My goal is to make no decisions, no commitments. I flip channels at random, waiting to be surprised by something. By contrast, the future of TV offers me the chance to turn TV-watching into a job. To use my powers of reasoning to determine which shows I want to commit to. I'll get to compare and contrast, use hierarchical thinking, make value judgments, plan ahead. The only problem is, I don't want all this control.
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When did progress and success become tied to how many choices you get to make? A few of my successful friends have recently built custom houses. Which basically means they have made more than 400,000 relatively useless choices. They have spent a year of their lives deciding which cupboard pull is the right one. My house, built in 1922, came complete with cupboard pulls. And the best part is someone else chose them.
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