Good riddance to bad rubbish?

[acroyear]

MillerCoors discontinues Zima - St. Louis Business Journal::

MillerCoors LLC announced Monday that it will discontinue the clear malt beverage Zima, introduced by Coors Brewing Co. in 1992, because of "challenging malternative segment sales and declining consumer interest."

Production of Zima ceased Oct. 10 and remaining orders will be filled on a first-come, first-served basis using available inventory, chief marketing officer Andy England said in an e-mail. The last orders are expected to be filled in December.

Comments

[thatwasjen]

I should think the prevailing reaction is "They still make Zima?"

[tully-argyle.livejournal.com]

Yeah, I was actually surprised. Haven't seen it in years.

[margoeve.livejournal.com]

Same. exact. reaction.

[tully-argyle.livejournal.com]

No! Say it's not so!

Oh wait. Don't care. That stuff was Not Good.

[javasaurus.livejournal.com]

According to Wikipedia's Zima page, "Zima is referenced in an episode of Babylon 5 as being a drink still produced in the year 2259."

*chuckle*

[thatwasjen]

Oh, yes, I remember that. See message 3, and then see the meme it spawned.

[tully-argyle.livejournal.com]

That just gave the B5 team an excuse for new DVD editions. A retconned 'special edition' of Babylon 5 that removes that reference in the one episode.

And somewhere, someone will pay again to get the latest version...

[sequentialscott.livejournal.com]

I'm... just... liver-broken over this.