depends on where, but new releases are $8 in rural areas to $12 in the rich suburbs and cities. kids a little over half that, and matinees (before 6pm) about $2 to $3 less than the normal price.

the main reason i rarely hit theaters is the price - for the same price, i'll own the dvd in 4-6 months. plus i won't have to deal with stupid kids going "why's he doing that?" the whole time. (geeze, kid, unless it's a porn film, you can figure it out for yourself...mommy tell the kid to shut up, willya?)