actually, not just because of the internet, but because they're "superhero films" and thus, everybody recognizes them.
plus there's how high expectations have already been set by first Reeve Superman and first Burton Batman, and the really bad renditions that have been done (Captain America), that the studios feel too much pressure to "get it right", and can easily micro-manage a product into oblivion.
hell, it's their money. in many ways, its the 18th century musical patronage system all over again. the artists want to make their product, but they can only do so when sponsored by the people with the money, people who can be incredibly flaky and narrow-visioned. in the modern world, its even worse; a king didn't have to care whether or not anybody else liked it, but a studio man's opinion doesn't mean crap unless he can somehow prove its how the box office will see it.
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plus there's how high expectations have already been set by first Reeve Superman and first Burton Batman, and the really bad renditions that have been done (Captain America), that the studios feel too much pressure to "get it right", and can easily micro-manage a product into oblivion.
hell, it's their money. in many ways, its the 18th century musical patronage system all over again. the artists want to make their product, but they can only do so when sponsored by the people with the money, people who can be incredibly flaky and narrow-visioned. in the modern world, its even worse; a king didn't have to care whether or not anybody else liked it, but a studio man's opinion doesn't mean crap unless he can somehow prove its how the box office will see it.
i made a clarification to the post on Smith.